529 Ross Drive | Escondido
CHALLENGES: Sellers needed to find suitable replacement property in order to sell. Special family situation made showings a challenge. Home’s decor strongly reflected owner's style and personality. Landscaping and succulents, having gone through a dry summer, needed reviving.
ACTIONS: Held majority of showings during one weekend open house. Provided highly detailed recommendations for repairs, finishing, and staging to maximize pricing and highlight home’s amenities. Leveraged multiple offers to negotiate free 30-day rent back with option to extend another 30 days.
RESULTS: Sold above list price in 8 days. Rent back enabled sellers to make just one move with special needs family member and 3 cats.
25635 Chamomile Street | Murietta
CHALLENGES: While this home was beautifully decorated, it required finishing touches to maximize the sale price. Sellers often overlook cosmetic issues they have become accustomed to in their home. These details may seem trivial, but they can be construed as signs of significant deferred maintenance by buyers and undermine their confidence in the home's quality and pricing.
ACTIONS: Provided in depth evaluation and point-by-point recommendations for repair and finishing to remove any objections to top dollar pricing.
RESULTS: Sold in 4 days at $60,000 over asking.
4928 Avila Avenue | Carlsbad
CHALLENGES: Home's decor reflected seller's strong personal taste, risking limited buyer interest. Seller needed a quick sale to meet her own purchase contract for a new home across the country. Limited showing availability due to working from home and indoor-only kitties needed to be removed for open houses.
ACTIONS: Interior decor was neutralized and each area was staged to best feature the home's amenities. Held multiple shorter open houses varying the time of day to accommodate as many qualified buyers as possible while protecting safety of cats.
RESULTS: Leveraged multiple offers, received well above listed price, and secured two-week quick close. Seller successfully relocated across the country in target time frame, now able to achieve goal of providing care for family member.
4935 Avila Avenue | Carlsbad
CHALLENGES: Seller’s dated furnishings obscured the home’s attractive, modern features
ACTIONS: Home was cleared out and professionally staged
RESULTS: Sold within desired price range in 17 days during slower winter holiday
3920 Rockfield Court | Carlsbad
CHALLENGES: Buyer changed loan terms without notifying Seller causing delay in closing
ACTIONS: Negotiated acceptable extension with Buyer agreeing to pay Seller a per diem
RESULTS: Buyers closed within acceptable window of time and paid Seller agreed upon per diem; multiple offers; sold in 11 days above asking price
16209 Oak Creek Trail | Poway
CHALLENGES: Sellers going through divorce feeling stressed and overwhelmed
ACTIONS: Clear communications ensuring Sellers are on the same page and keeping both up to date with all activity during prep for market, execution of marketing plan, showings, negotiations, and escrow
RESULTS: Full price offer closing to satisfaction of both Sellers
2182 Redwood Crest | Vista
CHALLENGES: Deferred maintenance and difficulty for elderly sellers to prep home for market
ACTIONS: Recommended repairs and updates based on budget. Referred contractors and coordinated work including: paint, flooring, new appliances, landscape cleanup, professional cleaning
RESULTS: Multiple offers; sold in five days above asking price
3631 Glen Avenue | Carlsbad
CHALLENGES: Seller needed to sell in order to buy; wished to close after a specific date for tax reasons
ACTIONS: Negotiated for escrow close date desired by Seller and right to rentback, which allowed Seller to close on their purchase before moving
RESULTS: Seller met two-year ownership goal for tax advantages; moved family of five in one move; sold in six days in upper end of seller's price range
1531 Paulann Court | Fallbrook
CHALLENGES: Property priced high with another agent and expired without selling
ACTIONS: Reviewed relevant market data for the area with Seller and priced accordingly along with marketing plan to maximize exposure to qualified Buyers
RESULTS: Sold at full price in 21 days
2817 Turnbull Street | Oceanside
CHALLENGES: Discovered cloud on title in Preliminary report
ACTIONS: Alerted title company to research and clear cloud on title prior to going to market; recommended repairs and assisted with staging to highlight best features
RESULTS: Multiple offers above list price; sold in five days
16227 Oak Creek Trail | Poway
CHALLENGES: Seller's possessions needed sorting out and culling in order to showcase the home’s features
ACTIONS: Pre-market walk through with Seller detailing preparation and staging recommendations
RESULTS: Sellers packed many boxes of personal items prior to hitting the market and got a jump on cross-country move; home sold in Seller's listed price range
1965 Wellington Lane | Vista
CHALLENGES: Much deferred maintenance, seller busy and overwhelmed
ACTIONS: Recommended repairs, referred service professionals and coordinated all repairs, paint, cleaning, prep for market
RESULTS: Multiple offers; sold in four days above asking price
6591 Daylily Drive | Carlsbad
CHALLENGES: Out-of-town Seller unable to coordinate preparations before going on the market
ACTIONS: Provided detailed recommendations of presale preparations for garnering highest value; coordinated with Seller’s contractor to have work completed
RESULTS: Sold in 12 days to Seller's satisfaction
14526 Garden Road | Poway
CHALLENGES: Decades of deferred maintenance, difficulty for elderly seller to accommodate showings; extra time needed for move
ACTIONS: Directed all showings to be during one all-day Open House; leveraged multiple offers to obtain the highest price along with desired terms for seller
RESULTS: Multiple cash offers over list price; sold in eight days; seller stayed in home for 90 days after close of escrow at no cost